Behind this web concept-store is Geneviève Jorn, a Canadian interior designer with her heart in Scandinavia. She started playing with the idea of a webshop half way into her pregnancy, and on a very early Saturday morning, while her husband was still deep in pillow land, she tiptoed out of their bedroom and began putting ideas on paper. The only other creature awake was Aisha, their loyal & fearless cat.
Maybe the cat had been roused by the sound of an enormous piece of brown paper that unfurled across the living room floor or perhaps by the squeaky noises coming from the tip of the bold black marker. One thing was sure she was onboard from the very beginning! Within a few hours the idea became a living project and after more than a year of hard work the result is a fun and inspiring webshop, which we hope you will come to call home.
At The Youngsters you will find some of the most creative and surprising products for little adventurers. Products which will inspire them while keeping a beautiful and inviting home for the whole family.
We hope you will enjoy visiting and look forward to seeing you again!